Bridal Market Review

Last weekend the ladies of White Dresses jetted off to New York for bridal market. This year we were impressed by the emerging amount of clean + simplistic gowns, the off the shoulder trend, and interesting fabrications. Below are some of our favorite bridal trends from market and a look at what is going to be coming for brides getting married next year! 

Clean + Simplistic Gowns

This year we saw an incredible amount of designers going back to clean + simple gowns for brides. These gowns were everywhere - by designers who are known for their clean + tailored look, to designers who have traditionally been all about that lace. 

Photo via Pronovias Atelier. 

Photo via Pronovias Atelier. 

Gown by Austin Scarlett | Photo via White Dresses Nashville (iPhone Photo)

Gown by Austin Scarlett | Photo via White Dresses Nashville (iPhone Photo)

Gown by Lela Rose | Photo via Alexia's Bridal. 

Gown by Lela Rose | Photo via Alexia's Bridal. 

Gown by Liancarlo.

Gown by Liancarlo.

As a clean and simple bride myself, I am absolutely ecstatic about the direction our brands are heading. It is incredibly hard to make a truly amazing and well constructed simple gown and we were so excited to see so many designers doing this at market this season.
— Ella Kinsland, Nashville Bridal Shop

Off the Shoulder Gowns

When we say off-the-shoulder gowns are in, we mean it! Even though this look has been one of our favorites since Anna Maier created the Gabrielle gown, it has apparently registered on everyone's radar and we are extremely excited! And this neckline has been translated to so many different styles this market - off the shoulder for the classic bride, the lace loving bride, and the modern bride! 

Photo by WWD | Gown by Anna Maier

Photo by WWD | Gown by Anna Maier

Photo via Pronovias Atelier.

Photo via Pronovias Atelier.

Photo by The Plumed Serpent | Dress by Lela Rose

Photo by The Plumed Serpent | Dress by Lela Rose

Photo via Haute Bride | Gown by Hayley Paige

Photo via Haute Bride | Gown by Hayley Paige

iPhone Photo | Gown by Lela Rose

iPhone Photo | Gown by Lela Rose

I loved the romance and sexiness that an off-the-shoulder gown provides. There is just something so special about this neckline and I was really excited to see so many designers creating so many gowns with this neckline. One of my favorite designers, Charles with Anna Maier, really explained why he was interested in producing off-the-shoulder gowns and I thought his explanation was so wonderful. He said that he understood brides wanted to be sexy on their wedding day and an off-the-shoulder gown was a good way of having that sexiness without objectifying the woman in the gown. I love that thought line!
— Kara Leonard, Nashville Bridal Boutique

Unique Fabrications

As illustrated in some of the photographs above, our designers strayed from the normal bridal fabrics to incorporate some truly different fabrications - whether this be a jacquard fabric, and incredibly different lace, or a screen print, it seemed our designers were loving the idea of incorporating detail through less traditional mechanisms. 

iPhone Photo | Gown by Lela Rose

iPhone Photo | Gown by Lela Rose

Gown by Liancarlo.

Gown by Liancarlo.

Photo by a and be | Gown by Blush by Hayley Paige

Photo by a and be | Gown by Blush by Hayley Paige

Photo by Made With Love 

Photo by Made With Love 

Photo via Lela Rose

Photo via Lela Rose

iPhone Photo | Gown by Jim Hjelm

iPhone Photo | Gown by Jim Hjelm

Seeing the traditional laces will always make me smile, but it was nice to see a twist with unique fabrics and laces this market. Gone are the days of being stuck in a traditional lace gown - now you can have a lace that nods to traditional roots with an extremely modern twist!
— Kara Leonard, Nashville Bridal Salon

A Change in the Accessory Market

If any part of market was the most exciting, it might have been our visits with our accessory designers. Designers like Haute Bride have created incredible pieces using unique materials for bridal accessories. Even the earrings have moved away from the traditional pearl to a more fashion-forward look. And, for the true princess brides out there, crowns have made their resurgence in bridal and it doesn't look like they will be going anywhere anytime soon (you can thank Hayley Paige, who brought it back at her own wedding). 

Photo via Haute Bride

Photo via Haute Bride

Snapchat Photo | Haute Bride Crown

Snapchat Photo | Haute Bride Crown

As the designated accessories guru (I’m not kidding, this is literally my cup of tea), this year’s market was an absolute dream from an accessories standpoint. There are so many ways to take a simplistic gown and amplify it through the accessories currently on the market and I love that when our bridal gown designers went back to a streamlined look our accessories designers instinctively followed by upping the ante on accessories.
— Morgan Bolen Biggers, Huntsville Bridal Shop

As always, market was absolutely amazing and we are extremely excited about the new gowns heading back to Nashville + Huntsville for our brides to see. Make sure to check out our Instagram and Facebook as we continue sharing sneak peeks. And, to see what it is like for us at market, head over to the Pronovias website this afternoon to watch their fashion show live from Barcelona.